Clay Bollinger

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  • The Playbook with UCF’s Eric DeSalvo

    College athletics social media has changed dramatically over the last decade. What used to be simple score graphics and photo galleries has evolved into full-scale media operations built around storytelling, recruiting, fan engagement, branding, NIL, and revenue generation. Few people…

  • About Clay

    Clay Bollinger joined Cincinnati as its Director of Content Strategy in May 2025, his 13th year in college athletics. Bollinger leads the football creative strategy to reach elite recruits, grow the program’s brand, and deliver high-impact content through collaboration across all…