Category: Spotlight Insights
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October was one of those months that reminded me why I love working in college athletics. Four football games, two road trips, Homecoming, Halloween at Nippert, and our biggest home win since 2006. There were so many memorable moments, but…
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One of the biggest evolutions happening in college athletics right now has nothing to do with schemes, conference realignment, or facilities. It’s the transformation of athletic departments into full-scale media companies. For decades, programs relied heavily on outside media to…
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The New Operating System for College Athletics I’ve been spending a lot of time examining the landscape around our departments and others. It’s clear that we are moving toward a future where athletic departments thrive as high-performance media and marketing…
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College football brands aren’t built only on wins, tradition, or facilities. They’re built on understanding. Understanding who a program is, what it’s becoming, and why the work happening today matters. In an era where most fans encounter a program through…
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In college football, the most important work often happens long before the first snap of the season. While fans naturally focus on kickoff weekends and conference matchups, the foundation for those moments is built months earlier. Winter, in particular, plays…
