Tag: sports
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In college football, the most important work often happens long before the first snap of the season. While fans naturally focus on kickoff weekends and conference matchups, the foundation for those moments is built months earlier. Winter, in particular, plays…
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Clay Bollinger joined Cincinnati as its Director of Content Strategy in May 2025, his 13th year in college athletics. Bollinger leads the football creative strategy to reach elite recruits, grow the program’s brand, and deliver high-impact content through collaboration across all…
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As 2026 begins and the team returns for the first workouts of the year, it’s a natural moment to reflect on what we built in 2025. With over 124 million impressions across platforms, it was the most successful social media…
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Welcome to the first edition of Spotlight Insights, my new weekly blog series here at Spotlight Creative Solutions. Each day on LinkedIn, I’m sharing ideas, sparking conversations, and exploring trends around creative strategy in the college athletics space, but those…
Clay Bollinger 