Clay Bollinger

Tag: social-media

  • Building a Modern Athletic Department in the NIL and Revenue Sharing Era

    College athletics is in the midst of its most transformative decade. NIL, revenue sharing, private equity, and digital disruption aren’t just headlines — they’re redefining how departments must operate. In this edition of Spotlight Insights, I’m breaking down the mindset…

    Building a Modern Athletic Department in the NIL and Revenue Sharing Era

  • Monetizing Branding, NIL and Digital Engagement

    Sports media is evolving rapidly, and the traditional methods of sponsorship and monetization are no longer enough. Today’s athletic departments must embrace a new mindset: brands don’t simply want to “support” your business, they demand direct access to engaged audiences.…

    Monetizing Branding, NIL and Digital Engagement

  • Creative Investments, Leadership Wins, and Team Structures for 2025

    Welcome to the first edition of Spotlight Insights, my new weekly blog series here at Spotlight Creative Solutions. Each day on LinkedIn, I’m sharing ideas, sparking conversations, and exploring trends around creative strategy in the college athletics space, but those…

    Creative Investments, Leadership Wins, and Team Structures for 2025