Tag: college athletics creative strategy
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Spotlight Insights – November 17: Taste and Timing
Fox’s Big Noon Kickoff is headed to Cincinnati this weekend, creating another high-value opportunity to expand our gameday content plan and elevate the Bearcats brand on a national stage. Two national shows in three weeks is an awesome opportunity to showcase all the great things happening here. We’re also looking forward to welcoming our friends…
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Spotlight Insights – November 7: From Attention to Attachment
This week marks 6 months as the Director of Content Strategy for the University of Cincinnati Bearcats! I’m motivated to start sharing more insights again like I was last year! I really enjoyed doing that and hope that someone can take just one thing away from these posts to help them in their own paths.…
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Spotlight Insights – April 8: Structure Over Chaos and Building Creative Teams That Last
This edition of Spotlight Insights is about something some creative leaders overlook: structure is what actually protects creativity. Great content doesn’t come from talent alone — it comes from clarity, consistency, and systems that let people do their best work. Whether it’s building a monthly content calendar, defining roles, or investing in student assistants the…
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Spotlight Insights – March 31: Visibility, Value, and the Shift That’s Changing College Sports
This week’s Spotlight Insights covers how to grow Olympic sports through consistent visibility, why NIL should be treated as a business opportunity for all athletes — not just stars, and how content quality now matters more than follower count in today’s algorithms. It also highlights the importance of engaging alumni and former athletes, not just…
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Spotlight Insights – March 24: Building a Modern Athletic Department in the NIL and Revenue Sharing Era
College athletics is in the midst of its most transformative decade. NIL, revenue sharing, private equity, and digital disruption aren’t just headlines — they’re redefining how departments must operate. In this edition of Spotlight Insights, I’m breaking down the mindset shift required to build sustainable, athlete-centered, and brand-savvy departments in a rapidly evolving landscape. From…
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Spotlight Insights – March 17: Monetizing Branding, NIL and Digital Engagement
Sports media is evolving rapidly, and the traditional methods of sponsorship and monetization are no longer enough. Today’s athletic departments must embrace a new mindset: brands don’t simply want to “support” your business, they demand direct access to engaged audiences. Departments that understand this shift will leverage storytelling, NIL integration, and digital-first fan engagement as…
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Spotlight Insights – March 10: Creative Investments, Leadership Wins, and Team Structures for 2025
Welcome to the first edition of Spotlight Insights, my new weekly blog series here at Spotlight Creative Solutions. Each day on LinkedIn, I’m sharing ideas, sparking conversations, and exploring trends around creative strategy in the college athletics space, but those insights can quickly disappear into the daily feed. So, to keep all that good stuff…
Clay Bollinger 