News
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Sports media is evolving rapidly, and the traditional methods of sponsorship and monetization are no longer enough. Today’s athletic departments must embrace a new mindset: brands don’t simply want to “support” your business, they demand direct access to engaged audiences.…
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How do you incorporate sponsored content into your college athletics strategy WITHOUT making it feel forced? Too many athletic departments treat sponsorships like a box to check — slapping a logo on a highlight or forcing an ad into content…
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Welcome to the first edition of Spotlight Insights, my new weekly blog series here at Spotlight Creative Solutions. Each day on LinkedIn, I’m sharing ideas, sparking conversations, and exploring trends around creative strategy in the college athletics space, but those…
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The physical environment plays a crucial role in the productivity and creativity of your content team. Inspired by innovative approaches from industry leaders like Juan Reyes, successful teams transform overlooked or underutilized spaces into dynamic creative hubs. At West Virginia,…
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The NFL Combine is more than just scouting—it’s a storytelling opportunity. Capturing the personal journeys of players from their early collegiate days through their NFL aspirations creates a powerful narrative. Starting as a modest coverage team in 2020, the event…
Clay Bollinger 