In the world of college athletics content, most teams focus on the day-to-day — reacting to the next game, announcement, or viral moment. But what if you approached content like a football program?
Just like football has offense, defense, and special teams, your creative strategy should include real-time content, evergreen content, and storytelling. Real-time content drives momentum and captures moments. Evergreen content builds trust and consistency by highlighting your culture. And storytelling? That’s where you flip the field — shifting how people feel about your brand.
This content playbook isn’t about just posting more; it’s about building a sustainable system that moves your program forward year-round.
Clay Bollinger 
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