Great content in college athletics hinges on trust between the creative team, coaches, and athletes.
Reflecting on Clemson basketball’s 2017 victory over Ohio State, treating every game with the same urgency as high-profile events proved critical.
Having sequences pre-planned, music selected, and strategy defined allowed quick turnaround content capturing authentic, impactful behind-the-scenes moments. Immediately sharing these scenes not only boosted fan engagement but significantly strengthened trust with the coaching staff.
Authentic locker room celebrations, rapidly published, underscored the team’s personality and reinforced bonds between fans and the program.
Clay Bollinger 
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