Content Strategy at the NFL Combine

The NFL Combine is more than just scouting—it’s a storytelling opportunity. Capturing the personal journeys of players from their early collegiate days through their NFL aspirations creates a powerful narrative.

Starting as a modest coverage team in 2020, the event now draws creatives from every major college program. Strategically planning content around the Combine’s structured environment—media interviews, workouts, and behind-the-scenes moments—is critical. Being agile enough to capture spontaneous, engaging content ensures your team’s storytelling stands out.

Effective strategy means balancing scheduled coverage with flexibility to seize unexpected, authentic moments that resonate deeply with fans.