Social media engagement reveals how passionately fans interact with their favorite teams, measured through likes, comments, shares, and mentions.
This season, Indiana Football experienced a stunning 691% growth, thanks to their surprising on-field success and the creativity of their social media team. Their ability to capture and capitalize on major events—like hosting ESPN’s College GameDay—turned casual observers into dedicated followers.
Other programs like Vanderbilt (410% growth) and SMU also saw significant jumps, highlighting that strategic, timely content around notable achievements dramatically boosts fan interaction.
Each season brings new opportunities for teams to stand out online. The key takeaway: have a prepared creative team ready to leverage unexpected moments into digital success.
Clay Bollinger 
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